- Air Canada’s longstanding tradition of emotional brand storytelling around the holidays continues with an enchanting new spot
- Airline chooses festive season to celebrate Canada’s enduring love of hockey and showcase its commitment to women in sport
- Heartwarming tale of family and seasonal spirit reminds us that when you believe, anything is possible
MONTREAL, Dec 11, 2024 – Air Canada today unveiled “The Pond,” its latest holiday brand spot. The enchanting 90-second film blends magic and Canadiana to capture the beauty of the festive season, transporting viewers to a place where holiday wishes come true.
"The Pond" tells the tale of two hockey-obsessed sisters eagerly awaiting their backyard pond to freeze completely, so they can finally lace up their skates and play. As one sister gazes up at the night sky, she makes a heartfelt wish on a shooting star. To their astonishment, an Air Canada plane appears in their backyard and whisks them away to Santa’s workshop in the North Pole. The sisters awake at home, unsure if it was all a dream—until they discover a bottle of holiday magic from Santa himself. With a single drop, their pond transforms into a dazzling, icy new rink. The heartwarming tale of family, magic, and the spirit of the season, reminds us that when you believe, anything is possible.
“We’re proud to weave wonder into our holiday stories, bringing families and friends closer together as part of a cherished tradition for all of us at Air Canada,” said Andy Shibata, Vice President, Brand, Air Canada. “‘The Pond’ not only reflects our passion for hockey but also our ongoing commitment to championing gender equality in both sports and aviation."
“‘The Pond’ is a love letter to the simple joys of winter—watching backyard ponds freeze, lacing up skates, and playing the game, we love under the glow of holiday lights,” said Jeremiah McNama, Executive Creative Director at FCB. “And for kids everywhere, it’s the ultimate wish come true: a direct flight to Santa’s workshop!”
This captivating spot continues Air Canada’s longstanding tradition of emotional brand storytelling around the holidays, reinforcing the airline’s broader commitment to championing gender equality and supporting women in sports. Through the thrill of hockey, Air Canada is highlighting the power of sport to bring people together, regardless of age or gender, and celebrating its commitment to empowering women in hockey and beyond.
Air Canada is proud to help thousands of Canadians reunite safely with family and loved ones this holiday season. This year, the airline is kicking the holidays off in style, going the extra mile to bring cheer to every journey, both on the ground and in-flight. From festive airport touches to special surprises in the skies, Air Canada is dedicated to bringing comfort and joy to travellers, with more to come!
About Air Canada
Air Canada is Canada's largest airline, the country's flag carrier and a founding member of Star Alliance, the world's most comprehensive air transportation network. Air Canada provides scheduled service directly to more than 180 airports in Canada, the United States and Internationally on six continents. It holds a Four-Star ranking from Skytrax. Air Canada's Aeroplan program is Canada's premier travel loyalty program, where members can earn or redeem points on the world's largest airline partner network of 45 airlines, plus through an extensive range of merchandise, hotel and car rental partners. Through Air Canada Vacations, it offers more travel choices than any other Canadian tour operator to hundreds of destinations worldwide, with a wide selection of hotels, flights, cruises, day tours, and car rentals. Its freight division, Air Canada Cargo, provides air freight lift and connectivity to hundreds of destinations across six continents using Air Canada's passenger and freighter aircraft. Air Canada's climate ambition includes a long-term aspirational goal of net-zero greenhouse gas emissions by 2050. For additional information, please see Air Canada's TCFD disclosure. Air Canada shares are publicly traded on the TSX in Canada and the OTCQX in the US.
- 30 -
Contacts: media@aircanada.ca
Internet: aircanada.com/media
Read our annual report Here
Sign up for Air Canada news: aircanada.com
Media Resources: