- Brand spot from Official Airline of Team Canada tells moving story connecting the journeys of New Canadians and Olympic and Paralympic Athletes
MONTREAL, July 17, 2024 – Air Canada has launched Ticket to Dream, a powerful new brand spot celebrating Team Canada's heroic journey to the Paris 2024 Olympic and Paralympic Games. The spot will be released on Air Canada’s social platforms on July 17 and premiere on TV, cinema and online on July 26, helping stoke excitement among Team Canada and its devoted fans during the official opening ceremony for the Games.
Ticket to Dream stands as the centrepiece of Air Canada’s wider Olympic and Paralympic campaign, which will champion Team Canada's pursuit of glory this summer and unite Canadian fans in Paris and at home, through exciting activations that proudly share the best of Canada with the world.
"We're immensely proud to honour Team Canada's athletes, whose relentless spirit and drive in pursuing their dreams is truly inspirational," says Andy Shibata, Vice President, Brand at Air Canada. "Our Ticket to Dream spot brings together the drama and emotion of that journey while paying homage to the resilience of both our athletes and many Canadians inspiring all of us ahead of the world’s most prestigious sporting event.”
The spot follows two Canadian journeys across time: a young couple moving to Canada in search of a brighter future and an athlete determined to achieve her Olympic dreams, beautifully capturing their shared resilience as they overcome obstacles to realize their dreams. The two narratives run in parallel before coming together to reveal an unexpected twist, capturing how one Canadian dream can make another.
“Starting over in a new country requires hard work, determination and strength—the very same qualities needed to become an Olympian or Paralympian,” said Jeremiah McNama, Executive Creative Director, FCB Toronto. “Both travel and the Games are about pursuing dreams, and through this spot we’re showcasing Air Canada’s role in both of those journeys.”
FCB developed strategy and creative, with production led by Scouts Honour and directed by Kevin Foley. Other credits for Ticket to Dream include:
- Post Production – Nimiopere
- Colour – Alter Ego
- Online Artist – Tantrum Post
- Music & Sound – Cult Nation & Pivot Audio
Ticket to Dream will run in a 30, 60 and 90-second versions on television during the Olympic and Paralympic Games. The 90-second spot will run in cinemas between July 26 and August 11, 2024. All formats, as well as a two-and-a-half-minute and a 15-second format will be available to stream online and on social media, and Canadians can also catch them at the airport, in-flight and at Canada Olympic House, Paris.
Air Canada is proud to #FlytheFlag as Team Canada's Official Airline for the next four Olympic and Paralympic Games, including Paris 2024, and has served as Official Airline of the Canadian Olympic Team since 1988 and Canadian Paralympic Team since 2007.
About Air Canada
Air Canada is Canada's largest airline, the country's flag carrier and a founding member of Star Alliance, the world's most comprehensive air transportation network. Air Canada provides scheduled service directly to more than 180 airports in Canada, the United States and Internationally on six continents. It holds a Four-Star ranking from Skytrax. Air Canada's Aeroplan program is Canada's premier travel loyalty program, where members can earn or redeem points on the world's largest airline partner network of 45 airlines, plus through an extensive range of merchandise, hotel and car rental partners. Its freight division, Air Canada Cargo, provides air freight lift and connectivity to hundreds of destinations across six continents using Air Canada's passenger and freighter aircraft. Air Canada aims to achieve an ambitious net zero emissions goal from all global operations by 2050. Air Canada shares are publicly traded on the TSX in Canada and the OTCQX in the US.
About FCB Canada:
FCB (Foote, Cone & Belding) is part of the Interpublic Group of Companies comprising more than 8,000 people in 109 operations in 80 countries (NYSE: IPG). FCB is a global, fully integrated marketing communications company with a heritage of creativity and success dating from 1873 and was recently honoured by Adweek as the 2020 Global Agency of the Year. FCB Toronto was named Cannes Strategy Agency of the Year in 2022 and was the most awarded Canadian creative agency at Cannes Lions in 2017, 2018, and 2019. FCB Canada was named Digital Agency of the Year five years in a row by Strategy magazine in 2016, 2017, 2018, 2019, and 2020. FCB Canada has operations in Toronto and Montreal that include FCB/SIX (a first-of-its-kind creative data and CRM agency), Fuel Content (content creation), and Segal (licensing). FCB focuses on creating “Never Finished” campaign ideas for clients that reflect a deep understanding of the brand’s past, a respect for the present, and an anticipation of the future potential. To learn more about FCB Canada visit fcbtoronto.com or fcb.com and follow us on LinkedIn: FCB Canada and on Instagram: @FCB_Canada
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tim.welsh@fcb.com
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