MONTREAL, April 3 /CNW Telbec/ - After a highly successful inaugural
year, Air Canada is pleased to bring back the enRoute Student Film Festival,
an annual showcase of Canada's newest film talent. Student filmmakers are
invited to submit their work for a chance to be seen by an audience of
3 million passengers monthly.
    Student films will be broadcast on a monthly rotation on Air Canada
flights from July to December 2008. The public can watch the films inflight
and online at enroutefilm.com and follow the competition in Air Canada's
enRoute magazine.

    Awards will be handed out honouring:

    Best Student Film
    Achievement in Animation
    Achievement in Direction
    Destination Inspiration

    New to 2008:

    The People's Choice Award

    Air Canada passengers and the general public can watch all the nominated
films online at enroutefilm.com starting in July and vote for their favourite.
    Awards will be decided upon by a celebrity jury and presented at a
special screening and awards gala in Toronto at the end of the year. The Best
Student Film winner will be awarded a brand new Ford Focus vehicle and an Air
Canada trip to a major international film festival.
    "Air Canada is extremely excited to offer hundreds of emerging Canadian
filmmakers the unique opportunity to premier their work in front millions of
people around the world," said Charles McKee, Vice President, Marketing. "This
year Air Canada customers will not only enjoy viewing original Canadian film
productions, but will have their say in granting a new award category, The
People's Choice Award, by voting for their favorite films online at
enroutefilm.com."
    Air Canada's enRoute Student Film Festival is free to enter; the deadline
is May 31, 2008. Entry information and application is available at
enroutefilm.com. The Festival is produced by Spafax, Air Canada's
entertainment agency.
    enRoute, Air Canada's in-flight magazine, celebrates Canadian achievement
in film, music, design and cultural innovation. The monthly magazine has
received numerous awards including Best Travel Magazine at the 2007 North
American Travel Journalists' Association Awards.

    Montreal-based Air Canada provides scheduled and charter air
transportation for passengers and cargo to more than 170 destinations on five
continents. Canada's flag carrier is the 14th largest commercial airline in
the world and serves 33 million customers annually with a fleet consisting of
340 aircraft. Air Canada is a founding member of Star Alliance, providing the
world's most comprehensive air transportation network.