MONTREAL, Oct. 26 /CNW Telbec/ - Air Canada and Jazz marked the launch of
the 2007 Royal Canadian Legion Poppy Campaign with the unveiling today of the
poppy symbol which will be displayed on 20 Air Canada Airbus narrow body and
10 Jazz Dash 8 aircraft during the period of Remembrance.
    For more than 80 years the Legion's trademarked poppy has served as the
symbol of Remembrance in Canada. Air Canada and Jazz now have the distinct
honour of taking that symbol - and that message of Remembrance - across the
country's skies.
    "With so many Canadian servicemen and women on active duty across the
world, the message of remembrance is more relevant than ever, and we display
the poppy symbol our aircraft with the utmost pride and respect." said Montie
Brewer, President and Chief Executive Officer. "Air Canada and its employees
join all Canadians in honouring the men and women who gave their lives for
Canada, and who continue to fight for peace and freedom efforts around the
world."
    "Jazz is proud to take Canada's great symbol of Remembrance to
ten provinces et two territories in memory of the more than 117,000 Canadian
men and women who have made the ultimate sacrifice for our country," said
Joseph Randell, President and Chief Executive Officer, Jazz. "It is with
immense respect that we honor the many Canadian military personnel currently
deployed throughout the world."
    "The Royal Canadian Legion is very pleased that Air Canada and Jazz have
chosen to fly the poppy on their aircraft again this year," said Legion
Dominion President Jack Frost. "We are also most happy that it will be flown
on more aircraft, and displayed in an even more prominent and visible manner,"
he added. "This type of commitment to the perpetuation of Remembrance in
Canada is appreciated by our veterans".
    Passengers travelling today at selected airports across the country will
have the opportunity to obtain a poppy while checking-in for their Air Canada
or Jazz flight.
    During the remembrance period, Air Canada will be including in its in
flight entertainment programme three public service announcements produced by
the Royal Canadian Legion. These announcements are intended to inform
Canadians about the Poppy Campaign and the "Two Minute Wave of Silence". They
can also be viewed on the Royal Canadian Legion's website:
http://www.legion.ca.

    The annual Poppy Campaign is the most important branch project of the
year. For two weeks each fall, Legion members from more than 1550 branches
throughout Canada volunteer their time to conduct this campaign, which raises
the funds essential to providing the Legion's on-going support and assistance
to our veterans. The campaign also serves to foster the tradition of
Remembrance by affording all Canadians an opportunity to wear a poppy. Since
1921, the poppy has stood as a symbol of collective reminiscence, our visual
pledge to never forget all those Canadians who have fallen in war and military
operations.
    There is a natural link between Air Canada and Canada's military
heritage. Air Canada (then known as Trans-Canada Air Lines) personnel played a
key role in transportation and flight training during World War II. Many Air
Canada and Jazz employees, past and present, have served or are currently
serving as reservists in the Canadian Armed Forces. There are hundreds of
employees with loved ones who have served or are currently serving in the
military.
    Air Canada is also proud to have employees in uniform participate in the
laying of a wreath at the National War Memorial and the Tomb of the Unknown
Soldier at annual Remembrance Day ceremonies in Ottawa.
    Commemorative ceremonies across Canada culminate with a national ceremony
on November 11 at 11:00 a.m. at the National War Memorial on Parliament Hill
in Ottawa.

    High resolution, downloadable color photos are available
http://www.aircanada.com/en/about/media/facts/logo.html under "Facts and
Photos".

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/