MONTREAL, May 20 /CNW Telbec/ - Aeroplan today announced that its
magazine, Aeroplan Arrival, will now be available online at
www.aeroplan.com/arrival to provide all members and prospective members with
access to fresh ideas on travel and rewards.
    Building on the print version, the online magazine will feature work by
top Canadian and international writers, photographers and illustrators in a
fun and engaging format. In keeping with members' top interests, travel
content will be a focus with insightful and informative articles that report
on the next hot travel destinations. Profiles of leading-edge figures in art
and design will be included, along with exciting new rewards in the Aeroplan
program.
    "Over its 25 year history, Aeroplan has continuously looked for ways to
develop and enhance the program for our members," said Sylvie Bourget, Senior
Vice President, Marketing and eBusiness, Aeroplan. "The print version of
Aeroplan Arrival was launched in fall 2008 to not only raise awareness of
Aeroplan's expanding loyalty program but to provide a quality publication that
truly reflects our members: urban travelers who continually seek more out of
life. We are bringing our popular magazine online to provide all of our
members with the opportunity to learn about unique tips and tricks to
accumulate and redeem Aeroplan Miles and read up on the latest travel,
lifestyle and culture trends."
    Articles from the first three issues of Aeroplan Arrival will be
available online as well as new content designed to further inspire and
educate current and future members on the Aeroplan program.

    Highlights include:- Miles@Play - A section designed to be a fun, interactive, member-
      oriented collection of articles and information on how members can make
      the most of the Aeroplan program
    - Multiply Your Miles - A focus on easy-to-apply tips that will help
      members accumulate more miles faster (e.g., earning miles in three
      different ways on a single transaction)
    - In Person - Designed as a member tips exchange; members will be
      encouraged to send in their testimonials and ideas on how they use the
      program
    - Partners in Play - Profiles of Aeroplan partners and offers (e.g., Air
      Canada's Europe Pass, which allows consumers to take multiple trips to
      Europe with one purchase)
    - Good Works - Articles on Aeroplan's engagement with community and
      social causes and how members can use their miles to make a difference
      in their communities and globally (e.g., Articles on Aeroplan's Green
      it Up program or Beyond Miles program)The May edition of the print magazine will celebrate Aeroplan's 25th
anniversary with a timeline comparing Aeroplan's history to other global
milestones, along with fun facts and exclusive member testimonials reflecting
on the past 25 years. A letter from Aeroplan President Vince Timpano kicks off
the celebration.
    In early 2008, Aeroplan partnered with Redwood Custom Communications, one
of North America's leading custom publishers, to develop Aeroplan Arrival as a
print - and now online - magazine. "We are extremely excited that our
partnership with Aeroplan has now evolved to include the Arrival online
content program," said Joseph Barbieri, SVP Marketing & Business Development.
"It is also especially gratifying to participate in Aeroplan's 25th
anniversary celebrations."
    For more information or to read Aeroplan Arrival, please visit:
www.aeroplan.com/arrival.

    About Aeroplan

    Celebrating its 25th anniversary in 2009, Aeroplan, Canada's premier
loyalty program, is owned by Groupe Aeroplan Inc., a leading international
loyalty management corporation.
    Aeroplan's millions of members earn Aeroplan Miles with its growing
network of over 70 world-class partners, representing more than 150 brands in
the financial, retail and travel sectors.
    In 2008, over 2 million rewards were issued to members including more
than 1.5 million round-trip flights on Air Canada and Star Alliance carriers,
which together offer travel to more than 900 destinations worldwide. In
addition to flights, members also have access to over 600 exciting specialty,
merchandise, hotel, car rental and experiential rewards.
    For more information about Aeroplan, please visit www.groupeaeroplan.com
or www.aeroplan.com.

    About Redwood Custom Communications

    Redwood creates branded communications programs using the power of
editorial to build meaningful customer relationships and to drive our clients'
marketing objectives. Redwood has offices in Toronto and New York and is part
of Transcontinental Inc's Marketing Communications Sector. Redwood's North
American clients include Procter & Gamble, The Home Depot, Canadian Automobile
Association (CAA), Frito Lay, Sears, Sobeys, The Principal Financial Group,
Rexall, Mazda International, Aeroplan, Bank of America and more.
    For more information about Redwood, please visit:
www.redwoodcc.com/portfolio1 or www.redwoodcc.com.