MONTREAL and TORONTO, Nov. 13 /CNW Telbec/ - Aeroplan and Direct Energy,
one of North America's largest energy and energy-related services provider,
today announced a multi-year partnership that will allow Aeroplan Members to
accumulate Aeroplan Miles with Direct Energy's natural gas and electricity
price protection plans in British Columbia, Alberta and Ontario.
    In early 2009, Aeroplan Members will be able to earn miles when they
enroll in natural gas and electricity contracts with Direct Energy. Depending
on the energy products they purchase, members may be entitled to earn anywhere
from 2,500 - 10,000 miles upon registering for a multi-year contract.
    More details on the offer will be made available closer to the launch
date. Additional opportunities to earn Aeroplan Miles with Direct Energy may
also be developed as the program evolves.
    Direct Energy offers fixed priced energy plans that protect consumers
from volatile energy markets. Both natural gas and electricity plans are
available in Alberta and Ontario. In B.C., Direct Energy offers natural gas
plans.
    "Aeroplan is pleased to partner with one of Canada's largest energy
providers to give our members another opportunity to earn miles with an
essential service," said Vince Timpano, President, Aeroplan. "Members can use
the miles they earn towards travel and merchandise rewards or even a carbon
offset reward equivalent to offsetting 3.2 tonnes of greenhouse gases -
approximately six months of home energy use for an average family."
    "Direct Energy is always looking for ways to provide additional value to
our customers," said Clinton Roeder, Senior Vice President, Direct Energy."
This partnership gives consumers the benefit of earning Aeroplan Miles while
managing their energy costs with one of our many natural gas or electricity
plans, including carbon-neutral and green energy options."
    Aeroplan Members can find more information and sign up to receive Direct
Energy's services by visiting www.directenergy.com/aeroplan, or by calling
1-877-376-1445 in British Columbia, 1-866-374-6299 in Alberta or
1-800-348-2999 in Ontario.

    About Aeroplan

    Aeroplan, Canada's premier loyalty program, is owned by Groupe Aeroplan
Inc., a leading international loyalty management corporation.
    Aeroplan's millions of members earn Aeroplan Miles with its growing
network of over 70 world-class partners, representing more than 150 brands in
the financial, retail, and travel sectors.
    In 2007, almost 2 million rewards were issued to members including more
than 1.5 million round-trip flights on Air Canada and Star Alliance carriers
which offer travel to approximately 975 destinations worldwide. In addition to
flights, members also have access to over 600 exciting specialty, merchandise,
hotel, car rental and experiential rewards.
    For more information about Aeroplan, please visit www.aeroplan.com.

    About Direct Energy

    Direct Energy is one of North America's largest energy and energy-related
services providers with over 5 million residential and commercial customer
relationships. Direct Energy provides customers with choice and support in
managing their energy costs through a portfolio of innovative products and
services. A subsidiary of Centrica plc (LSE: CNA), one of the world's leading
integrated energy companies, Direct Energy operates in 22 states plus DC and
10 provinces in Canada. To learn more about Direct Energy, visit
www.directenergy.com.