MONTREAL, Sept. 20 /CNW Telbec/ - Entertainer-extraordinaire
Michael Bublé has teamed with Canada's premier loyalty program, Aeroplan, to
exclusively debut the new video for the track, "Lost".
    This innovative partnership will allow millions of people worldwide to
easily access the video instantaneously via the internet.
    The worldwide exclusive video premiere will take place on Wednesday,
September 26, starting at 6:00 p.m. EST at www.aeroplan.com and through the
new Aeroplan Music Store website - www.aeroplanmusicstore.com. It will be
exclusively available on these sites for a twenty-four hour period.
    Hip Digital Media, a full service digital media agency for the
entertainment industry, designed the custom-branded music store in addition to
integrating a sophisticated pincode technology that allows members to download
music codes - 50 songs for 6,000 Aeroplan Miles - from over 1 million songs
licensed for the Aeroplan Music Store from all four major record labels,
independent labels and music aggregators such as The Orchard. Hip Digital
Media also coordinated and arranged for the full video premiere. Itiva
Networks will provide technical support by delivering the video content in
brilliant High Definition.
    The Aeroplan Music Store recently launched an experiential contest, Fly
Away with Michael Bublé, where one winner and guest will travel to see Bublé
perform in concert in London, and to meet him backstage. Full contest details
are available online at www.aeroplanmusicstore.com
    "Lost" is the second single from Bublé's latest chart-topping album,
"Call Me Irresponsible", which was recently certified Triple Platinum by the
Canadian Recording Industry Association (C.R.I.A.) The album has sold
3 million copies around the globe since its May 2007 release.
    Along with news of the video premiere, Michael Bublé has just announced a
major cross-Canada tour to take place in early 2008. The tour kicks off
January 10 in Victoria, B.C., and will take Michael through eight provinces
before finally concluding in early February.

    About Aeroplan

    Aeroplan is Canada's premier loyalty marketing company, dedicated to
developing and executing programs designed to engage the loyalty of its
prestigious membership.
    Aeroplan's millions of members earn Aeroplan Miles with its network of
more than 70 world-class partners, representing more than 150 brands in the
financial, retail, and travel sectors. Miles earned may be redeemed for
Aeroplan's industry-leading ClassicFlight Rewards, innovative ClassicPlus
Flight Rewards, and global Star Alliance Flight Rewards, offering travel to
more than 850 destinations worldwide. In 2006 alone, more than 1.4 million
round-trip flight rewards were issued. Aeroplan's roster of non-flight rewards
includes more than 400 exciting specialty, merchandise, and experiential
rewards, as well as hotel and car rental rewards. Members are encouraged to
stay engaged with Aeroplan and avoid mileage expiration due to inactivity by
earning or redeeming Aeroplan Miles at least once in any consecutive
twelve-month period.
    For more information about Aeroplan, please visit www.aeroplan.com.